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AI tools for marketing

16 tools, ranked by our overall rating.

🧭 Unsure which to choose? Run the tool compass for marketing β†’
1

Canva

Canva

4,5 Excellent
Best for social media
Outside EU Marketing Freemium EU data: Enterprise only ISO 27001

The design tool where the AI now creates posts, ads and images from a line of text. The free tier is enough for most small businesses' social media.

  • The free tier goes a long way
  • AI creates image and text in minutes
  • Data is stored outside the EU

Best for: Marketing and design without an in-house designer.

2

Rule

Rule Communication Nordic AB

4,2 Very good
Swedish Marketing Freemium EU data storage βœ“

Swedish platform for newsletters, marketing automation and SMS with data processing within the EU/EEA and Swedish-language support. The catch: the free plan only holds 250 contacts and the price climbs quickly as the list grows (Professional from 595 SEK/month for 2,500 contacts).

  • Swedish company (Stockholm, founded 2007), data processed within the EU/EEA according to the DPA
  • Free entry plan and personal Swedish support via email and phone
  • Free plan limited to 250 contacts

Best for: Swedish e-commerce companies and SaaS businesses that want email, SMS and automation in one place with data storage within the EU/EEA

3

CapCut

ByteDance

3,8 Good
Best free video
Outside EU Video Freemium

Free video editing with AI features, popular for social media.

  • Powerful and free
  • AI captions and effects
  • Owned by ByteDance (data concerns)

Best for: Short videos for social media.

4

Rytr

Rytr

3,5 Good
Outside EU Writing Freemium

Cheap copy generator for those who want a lot of text for little money.

  • Very cheap
  • Easy to get started
  • Lower quality

Best for: Tight budget and large text needs.

5

Shopify Magic

Shopify

3,5 Good
Outside EU E-commerce From approx 300 SEK/month EU data storage βœ“ ISO 27001

AI built into Shopify that writes product copy and replies to customers.

  • Built into Shopify
  • Writes product copy
  • Requires Shopify

Best for: Online stores already running Shopify.

6

Brevo

Brevo

3,3 Good
GDPR-friendly
EU/EEA Marketing Freemium EU data storage βœ“ ISO 27001

French email and SMS platform with EU data storage, a GDPR-friendly Mailchimp alternative.

  • EU data storage
  • Generous free tier
  • Less polished interface

Best for: Newsletters with data inside the EU.

7

Buffer

Buffer

3,3 Good
Outside EU Marketing Freemium

Plan and schedule social media posts, with AI suggestions for text.

  • Simple and affordable
  • AI text suggestions
  • Fewer analytics than more expensive tools

Best for: Manage several social channels in one place.

8

Copy.ai

Copy.ai

3,3 Good
Outside EU Writing From approx 290 SEK/month

Writes product descriptions, headlines and sales emails non-stop. Good for volume, but the free tier has now been removed and the texts need your polishing.

  • Fast when you need many texts
  • Sharp at headlines and product descriptions
  • The free tier has effectively been removed (from approx. SEK 290/month)

Best for: Sales copy and content that needs to be produced in volume.

9

Mailchimp

Intuit

3,3 Good
Outside EU Marketing Freemium ISO 27001

Newsletters and email marketing with AI help for copy and timing.

  • Easy to get started
  • Free tier
  • Becomes expensive as the list grows

Best for: Newsletters to the customer list.

10

Rank Prompt

Rank Prompt LLC

3,3 Good
Best for AI search
Outside EU Search optimisation (SEO) From approx 370 SEK/month

Monitors and improves your brand's visibility in AI assistants such as ChatGPT, Claude, Gemini and Perplexity. A new SEO tool for the growing share of searches done via AI.

  • Monitors visibility on six platforms: ChatGPT, Perplexity, Google AI Mode, Claude, Gemini and Grok
  • Generates AI-optimized articles and improvement suggestions
  • American company; no EU data storage reported

Best for: Businesses that want to be seen when customers ask AI assistants about products and services.

Try Rank Prompt β†’ 7-day free trial (card required)Affiliate link Details
11

WhatConverts

WhatConverts (USA)

3,1 Good
Outside EU Web analytics From approx 290 SEK/month

American top-class lead tracking: calls, forms and chat are tied to the exact ad that generated the customer. The catch for Swedish companies: all data is stored and processed in the USA, prices are in USD and usage fees are added on top of the subscription.

  • Unusually broad lead attribution with calls, forms, chat and e-commerce in the same view
  • Top ratings from users globally (4.9 out of 5 on both G2 and Capterra); the product itself is excellent
  • All data is stored and processed in the USA (AWS) under US law, with no stated transfer mechanism in the privacy policy; a red flag in our Schrems III traffic light

Best for: Agencies and ad-driven companies that want to see exactly which campaigns generate calls and leads, and that can handle US data storage.

Try WhatConverts β†’ 14-day free trialAffiliate link Details
12

ManyChat

Manychat, Inc.

3,0 Good
Outside EU Customer service Freemium ISO 27001

Automates replies and campaigns in Instagram and Facebook DM.

  • Good for social DM
  • Free tier
  • Mostly for Meta channels

Best for: Stores that sell via Instagram DM.

Try ManyChat β†’ 14-day free trialAffiliate link Details
13

Semrush

Semrush

3,0 Good
Outside EU Search optimisation (SEO) Freemium

Comprehensive SEO and marketing tool with AI features. A professional tool with a limited free plan (1 demo project) for testing.

  • Extremely comprehensive
  • Market-leading data
  • Expensive when the free plan is not enough

Best for: Serious SEO and competitor analysis.

14

Jasper

Jasper

2,8 Okay
Outside EU Writing From approx 610 SEK/month

Pro tool for those producing marketing copy in bulk. Powerful, but lacks a free tier. Overkill if you only write occasional posts.

  • Powerful for content at scale
  • Features for brand voice and tone
  • No free tier, from approx SEK 610/month

Best for: Teams that produce a lot of marketing content continuously.

15

Looka

Looka (Canada)

2,8 Okay
EU-approved third country Image & design From approx 200 SEK/month

Creates an AI logo and brand identity in minutes. Canadian company without documented GDPR terms, but for a logo the privacy risk is low.

  • Quick logo
  • Full brand identity included
  • Paid to download

Best for: Startups that quickly need a logo and do not feed in customer data.

16

Hootsuite

Hootsuite

2,5 Okay
Outside EU Marketing From approx 1000 SEK/month

Established tool for managing many social channels, with AI text support.

  • Powerful channel management
  • AI suggestions for posts
  • Expensive

Best for: Larger teams with many social accounts.