Home › E-commerce › Shopify Magic
Shopify Magic
By Shopify · shopify.com
3,5 Good
Shopify's built-in AI (Magic/Sidekick), which writes product copy and replies to customers directly in the admin. The features are included in the Shopify plans: Basic costs SEK 359 per month, or SEK 269 with annual payment. Shopify meets SOC 2 Type II and PCI DSS Level 1, but states in its data processing addendum that data may be processed globally, including in Singapore and Canada.
Best for: An online store already running Shopify that wants help with product copy without adding an external AI tool.
Pros
- The AI is built into Shopify and included in the plans, so no external tool or extra subscription is needed.
- Writes product copy and replies to customers, saving time in day-to-day store operations.
- Shopify meets SOC 2 Type II, SOC 3 and PCI DSS Level 1.
Cons
- Requires the store to run on Shopify, since the features cannot be bought separately.
- Swedish copy needs polishing before it is published.
- According to the data processing addendum, data may be processed globally, including in Singapore and Canada.
Quick facts
| Price | From approx 300 SEK/month |
|---|---|
| Origin | Outside EU (Shopify) |
| Categories | E-commerce, Marketing |
| EU data storage | Yes |
| GDPR terms (DPA) | Yes |
Certifications
ISO 27001ISO 27018SOC 2
Sources & evidence
Claims about data storage, jurisdiction and compliance should be verifiable. Here is the evidence behind the statements above:
- Shopify – Magic/Sidekick (AI built into Shopify that writes product copy, included in Shopify plans) →
- Shopify – Sweden pricing (Basic from 359 SEK/month, 269 SEK/month with annual payment) →
- Shopify – Security (SOC 2 Type II, SOC 3 and PCI DSS Level 1) →
- Shopify – Data Processing Addendum (data processing agreement with SCC and BCR, data may be processed globally, including Singapore and Canada) →