Shopify Magic stores data within the EU, but the vendor is based outside the EU and may be covered by third-country legislation (for US companies: the CLOUD Act) regardless of server location. For non-sensitive data this is rarely a problem, but for customer data you should weigh the risk.
SwedishE-commerceFrom approx 199 SEK/monthEU data storage ✓
Swedish cloud-based e-commerce platform with Klarna, Swish and Swedish shipping carriers built in from the start. Prices from SEK 199/month. Works best for smaller stores; really large assortments and advanced B2B are outgrown.
Swedish company (Helsingborg) with Swedish support
Klarna, Swish, PostNord, DHL and Schenker built in
Monthly fee, you do not own the platform
Best for: The solo entrepreneur and the smaller store that wants to get started quickly with Swedish payment and shipping without coding.
Swedish AI platform (Stockholm, EQT-backed) for e-commerce merchandising, search and product recommendations with public prices. The catch: pricing is in USD, the company uses subcontractors outside the EU/EEA and the data storage region is not clearly documented.
Swedish company with public prices, no sales process required to see the cost
AI-driven merchandising that combines automation with manual brand control
Data storage region and certifications are not disclosed publicly; subcontractors outside the EU/EEA occur
Best for: Fashion, beauty and lifestyle online stores that want to automate sorting, search and recommendations
Swedish platform for newsletters, marketing automation and SMS with data processing within the EU/EEA and Swedish-language support. The catch: the free plan only holds 250 contacts and the price climbs quickly as the list grows (Professional from 595 SEK/month for 2,500 contacts).
Swedish company (Stockholm, founded 2007), data processed within the EU/EEA according to the DPA
Free entry plan and personal Swedish support via email and phone
Free plan limited to 250 contacts
Best for: Swedish e-commerce companies and SaaS businesses that want email, SMS and automation in one place with data storage within the EU/EEA
Yes, Shopify Magic offers data storage within the EU/EEA.
Is Shopify Magic covered by the CLOUD Act?
The vendor is based outside the EU. US companies are covered by the CLOUD Act regardless of server location; see the tool page for details.
What is needed to use Shopify Magic in a GDPR-safe way?
Sign a data processing agreement (DPA) if the tool processes personal data on your behalf, minimise the personal data you feed in, and check the vendor's sub-processors. See our DPA guide for the steps.
Our assessment is based on verified data about vendor, storage and certifications (2026). GDPR compliance also depends on how you use the tool. This is guidance, not legal advice. See How we review.
