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Depict
By Depict.ai AB · depict.ai
4,2 Very good
Swedish AI platform (Stockholm, EQT-backed) for e-commerce merchandising, search and product recommendations with public prices. The catch: pricing is in USD, the company uses subcontractors outside the EU/EEA and the data storage region is not clearly documented.
Best for: Fashion, beauty and lifestyle online stores that want to automate sorting, search and recommendations
Pros
- Swedish company with public prices, no sales process required to see the cost
- AI-driven merchandising that combines automation with manual brand control
- Recommendations from approx. SEK 900/month, full suite approx. SEK 3,700/month with annual billing
- Built specifically for fashion and lifestyle with large catalogs
Cons
- Data storage region and certifications are not disclosed publicly; subcontractors outside the EU/EEA occur
- Prices in USD despite Swedish company, which creates currency risk for Swedish customers
- Delivers most value only with larger catalogs (50+ products) and substantial traffic
- Narrower product than full-scale search/personalization suites such as Algolia
Quick facts
| Price | From approx 900 SEK/month |
|---|---|
| Origin | Swedish (Depict.ai AB) |
| Categories | E-commerce |
| EU data storage | No |
| GDPR terms (DPA) | Yes |
Sources & evidence
Claims about data storage, jurisdiction and compliance should be verifiable. Here is the evidence behind the statements above:
- Depict – Pricing page (public prices in USD, recommendations USD 88/month, full suite USD 352/month with annual billing) →
- Depict – Terms of Service with DPA appendix (GDPR art. 28, Swedish law and Stockholm arbitration) →
- Depict – Privacy Policy (Depictai AB, GDPR, subcontractors such as Google Cloud, Cloudflare and Segment) →