SwedishE-commerceFrom approx 199 SEK/monthEU data storage ✓
Swedish cloud-based e-commerce platform with Klarna, Swish and Swedish shipping carriers built in from the start. Prices from SEK 199/month. Works best for smaller stores; really large assortments and advanced B2B are outgrown.
Swedish company (Helsingborg) with Swedish support
Klarna, Swish, PostNord, DHL and Schenker built in
Monthly fee, you do not own the platform
Best for: The solo entrepreneur and the smaller store that wants to get started quickly with Swedish payment and shipping without coding.
Swedish AI platform (Stockholm, EQT-backed) for e-commerce merchandising, search and product recommendations with public prices. The catch: pricing is in USD, the company uses subcontractors outside the EU/EEA and the data storage region is not clearly documented.
Swedish company with public prices, no sales process required to see the cost
AI-driven merchandising that combines automation with manual brand control
Data storage region and certifications are not disclosed publicly; subcontractors outside the EU/EEA occur
Best for: Fashion, beauty and lifestyle online stores that want to automate sorting, search and recommendations
SwedishE-commerceFrom approx 449 SEK/monthEU data storage ✓
One of Sweden's most proven e-commerce platforms (formerly Textalk Webshop) with a flat price and no transaction fees. The interface feels more dated than newer competitors, however.
Swedish company (Mölndal) in the Textalk group with a long history since 1998
No transaction fees, flat price
Interface and templates feel less modern
Best for: Established Swedish small businesses that want a predictable monthly cost without per-sale fees and personal support.
German e-commerce platform; the MIT-licensed Community Edition is free and can be hosted in Germany or the EU. Powerful and scalable, but overkill for a one-person startup and the paid business tiers quickly become expensive.
EU company (Germany), self-hosted Community Edition free (MIT licence)
Data can remain in Germany/EU for data protection
Requires technical skills or an agency for self-hosting
Best for: Growing stores and B2B companies that want to scale on an EU platform with data in Germany and full control over the code.
French e-commerce platform, open source with around 250,000 stores worldwide and a leading position in Europe. The core software is free but requires own hosting and technical skill; the hosted variant from EUR 24/month makes it easier.
EU company (France), hosted version operated via French hosting partner Gandi
Open source, you own the store, can move it and choose yourself where data is stored with self-hosting
Free version requires own hosting and technical knowledge
Best for: Stores that want an EU-based platform with full control over data and code, and that can handle some technology or buy the hosted version.
Print-on-demand platform for designing and selling your own products – t-shirts, mugs, posters and more – with no inventory or upfront costs. Built-in AI image generator and integrations with Shopify, Etsy and WooCommerce. US company with no guaranteed EU data storage.
Free to get started – you pay for production and shipping only when a customer orders
Built-in AI image generator with 15 free generations per day, directly in the product creator
US company – data may be transferred to the US and fall under the CLOUD Act
Best for: Solo entrepreneurs and creators who want to try e-commerce with custom-designed products without tying up capital in inventory.
