Rule
By Rule Communication Nordic AB · rule.se
4,2 Very good
Swedish platform for newsletters, marketing automation and SMS with data processing within the EU/EEA and Swedish-language support. The free start holds 250 contacts, and as the list grows the cost follows upwards: Professional runs from 595 SEK/month for 2,500 contacts.
Best for: Swedish e-commerce companies and SaaS businesses that want email, SMS and automation in one place with data storage within the EU/EEA
Pros
- Swedish company (Stockholm, founded 2007), data processed within the EU/EEA according to the DPA
- Free entry plan and personal Swedish support via email and phone
- Email, SMS and RCS in the same platform with good segmentation
- GDPR-adapted customer data management in all plans
Cons
- On the free plan you have room for 250 contacts, no more
- As the list grows toward thousands of contacts, the monthly price runs away faster than with international low-cost alternatives
- The integration and template library does not reach the level of Mailchimp and Brevo
- No publicly confirmed ISO 27001 or SOC 2 certification
Quick facts
| Price | Freemium |
|---|---|
| Origin | Swedish (Rule Communication Nordic AB) |
| Categories | Marketing, Email assistance |
| EU data storage | Yes |
| GDPR terms (DPA) | Yes |
Sources & evidence
Claims about data storage, jurisdiction and compliance should be verifiable. Here is the evidence behind the statements above:
- Rule – Pricing (free plan 250 contacts, Professional 595 SEK/month for 2,500 contacts, SMS and RCS) →
- Rule – Data processing agreement (DPA, personal data processing within the EU/EEA) →
- Rule – About us (Swedish company in Stockholm, founded 2007) →