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Semrush
By Semrush · semrush.com
3,0 Good
Semrush is an SEO and marketing tool with AI features that covers SEO, competitor analysis and broader digital marketing in one place. The free plan covers one demo project; the paid SEO plan starts at 117.33 USD per month with annual billing, around 1,100 SEK. The company is based in Boston and transfers data to the USA under standard contractual clauses.
Best for: A marketing agency or e-commerce business doing serious SEO and competitor analysis with a budget for a professional tool.
Pros
- Covers SEO, competitor analysis and broader digital marketing in one tool.
- Market-leading data for SEO and competitor analysis.
- There is a public data processing agreement with EU standard contractual clauses (module 2).
Cons
- The free plan only covers a demo project; the paid SEO plan starts at around 1,100 SEK per month.
- Takes time to get up to speed, since the tool is built for professionals, not beginners.
- Semrush Inc. is based in Boston and transfers data to the USA, even if it happens under standard contractual clauses.
Quick facts
| Price | Freemium |
|---|---|
| Origin | Outside EU (Semrush) |
| Categories | Search optimisation (SEO), Marketing |
| EU data storage | No |
| GDPR terms (DPA) | Yes |
Sources & evidence
Claims about data storage, jurisdiction and compliance should be verifiable. Here is the evidence behind the statements above:
- Semrush – Pricing (free plan with 1 demo project; SEO plan from 117.33 USD/month with annual payment, 139 USD monthly) →
- Semrush – Privacy policy (Semrush Inc. in Boston, USA; transfer to USA with standard contractual clauses) →
- Semrush – DPA (data processing agreement with EU standard contractual clauses, module 2) →