Semrush is controlled from a country outside the EU and lacks confirmed EU data storage: processing effectively takes place in a third country. That makes the tool unsuitable for sensitive personal data without additional safeguards. For non-personal data (drafts, public material) it is usually fine.
Swedish platform for newsletters, marketing automation and SMS with data processing within the EU/EEA and Swedish-language support. The free start holds 250 contacts, and as the list grows the cost follows upwards: Professional runs from 595 SEK/month for 2,500 contacts.
Swedish company (Stockholm, founded 2007), data processed within the EU/EEA according to the DPA
Free entry plan and personal Swedish support via email and phone
On the free plan you have room for 250 contacts, no more
Best for: Swedish e-commerce companies and SaaS businesses that want email, SMS and automation in one place with data storage within the EU/EEA
Swedish rank tracker tool that daily follows your Google rankings and has on-page analysis. Focuses on rankings and keywords rather than being a full all-in-one tool.
Swedish company headquartered in Stockholm with Swedish support
Low barrier to getting started, with an entry plan around SEK 539/month
Backlink and competitor data is thinner than in Semrush and Ahrefs
Best for: Swedish small businesses that want to follow their keyword rankings in a simple way and get support in Swedish.
EU/EEASearch optimisation (SEO)From approx 730 SEK/monthEU data storage ✓
Danish all-in-one SEO tool with keyword analysis, ranking, backlinks and on-page audit in a gamified interface. Simpler than the big professional tools, but with shallower data. Plans are priced in USD from 69 dollars per month, and primary data storage is in the EU according to the data processing agreement.
Danish company (Morningscore ApS in Odense) with Scandinavian, user-friendly design.
Everything in the same tool: ranking, keyword analysis, backlinks and on-page audit.
The data is both smaller and less accurate than in Semrush and Ahrefs.
Best for: A Nordic small business without an SEO expert that wants rankings, keywords and backlinks gathered in one place, and to understand the tool right away.
No, Semrush has no confirmed EU data storage: data is processed in a third country.
Is Semrush covered by the CLOUD Act?
The vendor is based outside the EU. US companies are covered by the CLOUD Act regardless of server location; see the tool page for details.
What is needed to use Semrush in a GDPR-safe way?
Sign a data processing agreement (DPA) if the tool processes personal data on your behalf, minimise the personal data you feed in, and check the vendor's sub-processors. See our DPA guide for the steps.
Our assessment is based on verified data about vendor, storage and certifications (2026). GDPR compliance also depends on how you use the tool. This is guidance, not legal advice. See How we review.
