Semrush is controlled from a country outside the EU and lacks confirmed EU data storage: processing effectively takes place in a third country. That makes the tool unsuitable for sensitive personal data without additional safeguards. For non-personal data (drafts, public material) it is usually fine.
Swedish platform for newsletters, marketing automation and SMS with data processing within the EU/EEA and Swedish-language support. The catch: the free plan only holds 250 contacts and the price climbs quickly as the list grows (Professional from 595 SEK/month for 2,500 contacts).
Swedish company (Stockholm, founded 2007), data processed within the EU/EEA according to the DPA
Free entry plan and personal Swedish support via email and phone
Free plan limited to 250 contacts
Best for: Swedish e-commerce companies and SaaS businesses that want email, SMS and automation in one place with data storage within the EU/EEA
Swedish rank tracker tool that daily follows your Google rankings and has on-page analysis. Focuses on rankings and keywords rather than being a full all-in-one tool.
Swedish company headquartered in Stockholm with Swedish support
Simple and affordable to get started
Less backlink and competition data than Semrush/Ahrefs
Best for: Swedish small businesses that want to follow their keyword rankings without hassle and get support in Swedish.
EU/EEASearch optimisation (SEO)From approx 730 SEK/monthEU data storage ✓
Danish all-in-one tool with keyword analysis, ranking, backlinks and on-page audit in a gamified interface. Simpler but with shallower data than the big professional tools.
EU company (Danish) with Scandinavian, user-friendly design
All-in-one: ranking, keywords, backlinks and on-page in the same tool
Smaller and less accurate data than Semrush/Ahrefs
Best for: Beginners and small businesses in the Nordics that want a complete SEO tool that is easy to understand.
No, Semrush has no confirmed EU data storage: data is processed in a third country.
Is Semrush covered by the CLOUD Act?
The vendor is based outside the EU. US companies are covered by the CLOUD Act regardless of server location; see the tool page for details.
What is needed to use Semrush in a GDPR-safe way?
Sign a data processing agreement (DPA) if the tool processes personal data on your behalf, minimise the personal data you feed in, and check the vendor's sub-processors. See our DPA guide for the steps.
Our assessment is based on verified data about vendor, storage and certifications (2026). GDPR compliance also depends on how you use the tool. This is guidance, not legal advice. See How we review.
