Home › Search optimisation (SEO) › Alternatives to Semrush
Semrush
Comprehensive SEO and marketing tool with AI features. A professional tool with a limited free plan (1 demo project) for testing.
Best for: Serious SEO and competitor analysis.
Swedish platform for newsletters, marketing automation and SMS with data processing within the EU/EEA and Swedish-language support. The catch: the free plan only holds 250 contacts and the price climbs quickly as the list grows (Professional from 595 SEK/month for 2,500 contacts).
Best for: Swedish e-commerce companies and SaaS businesses that want email, SMS and automation in one place with data storage within the EU/EEA
Swedish rank tracker tool that daily follows your Google rankings and has on-page analysis. Focuses on rankings and keywords rather than being a full all-in-one tool.
Best for: Swedish small businesses that want to follow their keyword rankings without hassle and get support in Swedish.
Danish all-in-one tool with keyword analysis, ranking, backlinks and on-page audit in a gamified interface. Simpler but with shallower data than the big professional tools.
Best for: Beginners and small businesses in the Nordics that want a complete SEO tool that is easy to understand.
German SEO tool with on-page auditing, rank tracking and technical analysis from a company in Nuremberg. The free plan suffices for a small website but is limited.
Best for: Price-conscious small businesses that want to fix on-page and technical SEO with a European provider.
French email and SMS platform with EU data storage, a GDPR-friendly Mailchimp alternative.
Best for: Newsletters with data inside the EU.
German professional tool known for its Visibility Index and deep European search data. Price from 119 EUR/month, no free tier. Powerful for agencies but overdimensioned for most small businesses.
Best for: Agencies and companies that want deep, accurate European search data and long-term visibility tracking.
Check that you can export your data (the EU Data Act now gives you the right to switch cloud services with a maximum 2-month notice), set up the new tool in parallel and move gradually.
Remember: the Data Act gives you a legal right to get your data out and switch cloud services, with a maximum 2-month notice period.
Semrush is controlled from a country outside the EU. For non-sensitive use this is rarely a problem, but for customer data, personal data or the public sector a Swedish or European vendor means simpler GDPR work and no CLOUD Act exposure through ownership.
Yes, 2 of the alternatives below are Swedish. The rest are EU/EEA-based.
It depends on your needs. We rank them by our overall score below. Some match Semrush feature for feature, others trade depth for data sovereignty. Read each review.
Ratings and labels are based on our verified data, see How we review. Some links are affiliate links; that never affects ranking.
