Swedish rank tracker tool that daily follows your Google rankings and has on-page analysis. Focuses on rankings and keywords rather than being a full all-in-one tool.
Swedish company headquartered in Stockholm with Swedish support
Low barrier to getting started, with an entry plan around SEK 539/month
Backlink and competitor data is thinner than in Semrush and Ahrefs
Best for: Swedish small businesses that want to follow their keyword rankings in a simple way and get support in Swedish.
EU/EEASearch optimisation (SEO)From approx 730 SEK/monthEU data storage ✓
Danish all-in-one SEO tool with keyword analysis, ranking, backlinks and on-page audit in a gamified interface. Simpler than the big professional tools, but with shallower data. Plans are priced in USD from 69 dollars per month, and primary data storage is in the EU according to the data processing agreement.
Danish company (Morningscore ApS in Odense) with Scandinavian, user-friendly design.
Everything in the same tool: ranking, keyword analysis, backlinks and on-page audit.
The data is both smaller and less accurate than in Semrush and Ahrefs.
Best for: A Nordic small business without an SEO expert that wants rankings, keywords and backlinks gathered in one place, and to understand the tool right away.
EU/EEASearch optimisation (SEO)FreemiumEU data storage ✓
German SEO tool with on-page auditing, rank tracking and technical analysis from a company in Nuremberg. The free plan suffices for a small website but is limited.
German company that according to the policy keeps data within the EU where possible
Useful free plan and low starting price for Premium
The big players have considerably larger backlink databases
Best for: Price-conscious small businesses that want to fix on-page and technical SEO with a European provider.
Monitors and improves your brand's visibility in AI assistants such as ChatGPT, Claude, Gemini and Perplexity. A new SEO tool for the growing share of searches done via AI.
Monitors visibility on six platforms: ChatGPT, Perplexity, Google AI Mode, Claude, Gemini and Grok
Generates AI-optimized articles and improvement suggestions
Rank Prompt LLC is American and reports no data storage within the EU
Best for: Businesses that want to be seen when customers ask AI assistants about products and services.
Semrush is an SEO and marketing tool with AI features that covers SEO, competitor analysis and broader digital marketing in one place. The free plan covers one demo project; the paid SEO plan starts at 117.33 USD per month with annual billing, around 1,100 SEK. The company is based in Boston and transfers data to the USA under standard contractual clauses.
Covers SEO, competitor analysis and broader digital marketing in one tool.
Market-leading data for SEO and competitor analysis.
The free plan only covers a demo project; the paid SEO plan starts at around 1,100 SEK per month.
Best for: A marketing agency or e-commerce business doing serious SEO and competitor analysis with a budget for a professional tool.
EU/EEASearch optimisation (SEO)From approx 1350 SEK/monthEU data storage ✓
German professional tool known for its Visibility Index and deep European search data. From EUR 119/month, no free tier. Built for agencies. A typical small business pays for more than it uses.
EU company (German) with market-leading data in DACH and Europe
Visibility Index gives a clear picture of visibility over time
Expensive starting price, aimed at agencies rather than small businesses
Best for: Agencies and companies that want deep, accurate European search data and long-term visibility tracking.
