Swedish rank tracker tool that daily follows your Google rankings and has on-page analysis. Focuses on rankings and keywords rather than being a full all-in-one tool.
Swedish company headquartered in Stockholm with Swedish support
Simple and affordable to get started
Less backlink and competition data than Semrush/Ahrefs
Best for: Swedish small businesses that want to follow their keyword rankings without hassle and get support in Swedish.
EU/EEASearch optimisation (SEO)From approx 730 SEK/monthEU data storage ✓
Danish all-in-one tool with keyword analysis, ranking, backlinks and on-page audit in a gamified interface. Simpler but with shallower data than the big professional tools.
EU company (Danish) with Scandinavian, user-friendly design
All-in-one: ranking, keywords, backlinks and on-page in the same tool
Smaller and less accurate data than Semrush/Ahrefs
Best for: Beginners and small businesses in the Nordics that want a complete SEO tool that is easy to understand.
EU/EEASearch optimisation (SEO)FreemiumEU data storage ✓
German SEO tool with on-page auditing, rank tracking and technical analysis from a company in Nuremberg. The free plan suffices for a small website but is limited.
German company that according to the policy keeps data within the EU where possible
Useful free plan and low starting price for Premium
Considerably smaller backlink database than the big tools
Best for: Price-conscious small businesses that want to fix on-page and technical SEO with a European provider.
Monitors and improves your brand's visibility in AI assistants such as ChatGPT, Claude, Gemini and Perplexity. A new SEO tool for the growing share of searches done via AI.
Monitors visibility on six platforms: ChatGPT, Perplexity, Google AI Mode, Claude, Gemini and Grok
Generates AI-optimized articles and improvement suggestions
American company; no EU data storage reported
Best for: Businesses that want to be seen when customers ask AI assistants about products and services.
EU/EEASearch optimisation (SEO)From approx 1350 SEK/monthEU data storage ✓
German professional tool known for its Visibility Index and deep European search data. Price from 119 EUR/month, no free tier. Powerful for agencies but overdimensioned for most small businesses.
EU company (German) with market-leading data in DACH and Europe
Visibility Index gives a clear picture of visibility over time
Expensive starting price, aimed at agencies rather than small businesses
Best for: Agencies and companies that want deep, accurate European search data and long-term visibility tracking.
