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WhatConverts
By WhatConverts (USA) · whatconverts.com
American top-class lead tracking: calls, forms and chat are tied to the exact ad that generated the customer. The catch for Swedish companies: all data is stored and processed in the USA, prices are in USD and usage fees are added on top of the subscription.
Best for: Agencies and ad-driven companies that want to see exactly which campaigns generate calls and leads, and that can handle US data storage.
Try WhatConverts → 14-day free trial Affiliate link to WhatConverts. We may earn a commission if you become a customer.
Pros
- Unusually broad lead attribution with calls, forms, chat and e-commerce in the same view
- Top ratings from users globally (4.9 out of 5 on both G2 and Capterra); the product itself is excellent
- Bootstrapped, profitable company since 2014 without venture-capital pressure, which gives a stable product
- SOC 2 Type 2 audited, data processing agreement (DPA) available in EU version
Cons
- All data is stored and processed in the USA (AWS) under US law, with no stated transfer mechanism in the privacy policy; a red flag in our Schrems III traffic light
- Prices in USD with usage fees on top of the subscription (Swedish numbers approx. USD 3/month + 6 cents/minute), making the monthly cost hard to predict; our lower price rating reflects the Swedish surcharge, not product quality
- Call recording requires active consent setup in Sweden, and the interface is English only
- International tracking numbers normally require address verification, adding extra friction at start
Quick facts
| Price | From approx 290 SEK/month |
|---|---|
| Origin | Outside EU (WhatConverts (USA)) |
| Categories | Web analytics, Marketing |
| EU data storage | No |
| Current prices | See pricing at WhatConverts → Affiliate link |
| GDPR terms (DPA) | Yes |
Certifications
Sources & evidence
Claims about data storage, jurisdiction and compliance should be verifiable. Here is the evidence behind the statements above:
- WhatConverts – Pricing (plans in USD, GDPR row in comparison table) →
- WhatConverts – GDPR (DPA in EU, UK and US versions) →
- WhatConverts – Privacy policy (no stated transfer mechanism for EU data) →
- WhatConverts – Security (SOC 2 Type 2) →
Try WhatConverts → Affiliate link
Common questions about WhatConverts
What is WhatConverts?
WhatConverts is a lead tracking tool that links calls, forms, chat and e-commerce to the ad or campaign the visitor came from. Its strength is call tracking via dynamic number insertion.
Does WhatConverts work in Sweden?
Yes, but Swedish tracking numbers are more expensive than American ones (approximately USD 3 per number and month plus 6 cents per minute) and the interface is only in English.
Is WhatConverts GDPR-safe?
All data is stored and processed in the USA (AWS) under US law. A DPA is available in the EU version, but the privacy policy states no transfer mechanism for EU data. For sensitive customer data you should consider an EU alternative.
How much does WhatConverts cost?
The entry plan for call tracking costs approximately USD 30 per month. Form, chat and e-commerce tracking require Plus for approximately USD 60. On top of that come usage fees for calls and numbers.