WhatConverts is controlled from a country outside the EU and lacks confirmed EU data storage: processing effectively takes place in a third country. That makes the tool unsuitable for sensitive personal data without additional safeguards. For non-personal data (drafts, public material) it is usually fine.
Swedish platform for newsletters, marketing automation and SMS with data processing within the EU/EEA and Swedish-language support. The free start holds 250 contacts, and as the list grows the cost follows upwards: Professional runs from 595 SEK/month for 2,500 contacts.
Swedish company (Stockholm, founded 2007), data processed within the EU/EEA according to the DPA
Free entry plan and personal Swedish support via email and phone
On the free plan you have room for 250 contacts, no more
Best for: Swedish e-commerce companies and SaaS businesses that want email, SMS and automation in one place with data storage within the EU/EEA
EU/EEAWeb analyticsFrom approx 390 SEK/monthEU data storage ✓ISO 27001
Polish GA4 challenger in enterprise class with analytics, tag manager and consent management in one package. The Business plan is hosted by Swedish Elastx, but the free plan is gone – the entry cost is now EUR 35 per month.
The interface is available in Swedish
EU company with Business hosting by Swedish Elastx, so data can stay in Sweden
No free plan is available anymore, only paid plans
Best for: Authorities, healthcare providers and larger companies that want GA-like power with EU sovereignty and Swedish hosting
No, WhatConverts has no confirmed EU data storage: data is processed in a third country.
Is WhatConverts covered by the CLOUD Act?
The vendor is based outside the EU. US companies are covered by the CLOUD Act regardless of server location; see the tool page for details.
What is needed to use WhatConverts in a GDPR-safe way?
Sign a data processing agreement (DPA) if the tool processes personal data on your behalf, minimise the personal data you feed in, and check the vendor's sub-processors. See our DPA guide for the steps.
Our assessment is based on verified data about vendor, storage and certifications (2026). GDPR compliance also depends on how you use the tool. This is guidance, not legal advice. See How we review.
