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HubSpot
By HubSpot, Inc. · hubspot.com
3,4 Good
American market leader with generous free version and EU datacenter in Frankfurt that can be selected at registration. At the same time, as an American company HubSpot is subject to the CLOUD Act no matter where the data is stored, there is no Swedish interface and prices escalate once you outgrow the free tier.
Best for: Startups and businesses that want to start free with an all-in-one tool for sales, marketing and service, and that do not require European sovereignty
Pros
- Free CRM foundation with contacts, pipeline and email tracking
- EU data storage in Frankfurt can be selected for new accounts at no extra cost
- The market's broadest all-in-one platform with huge integration ecosystem
- SOC 2 Type II report for HubSpot itself
- Lots of educational material and large community
Cons
- American company, CLOUD Act applies despite EU datacenter
- Neither the interface nor support is available in Swedish
- Prices take off once you need more: the Professional tiers cost thousands of kronor per month, plus an onboarding fee
- HubSpot itself lacks ISO 27001 certification (only underlying cloud providers have it)
- EU datacenter must be selected at start; moving later requires migration
Quick facts
| Price | Freemium |
|---|---|
| Origin | Outside EU (HubSpot, Inc.) |
| Categories | CRM & sales |
| EU data storage | Yes |
| GDPR terms (DPA) | Yes |
Certifications
SOC 2
Sources & evidence
Claims about data storage, jurisdiction and compliance should be verifiable. Here is the evidence behind the statements above:
- HubSpot – Security Program (SOC 2 Type II and EU datacenter in Frankfurt that can be selected) →
- HubSpot – Data Processing Agreement (data processing agreement according to GDPR, HubSpot, Inc. in USA) →
- HubSpot – Pricing (free CRM tier from 0 USD/month) →