Home › Comparisons › Pipedrive vs HubSpot
Pipedrive vs HubSpot
Our conclusion: Pipedrive wins on overall score (4,4 vs 3,4). Choose Pipedrive for small sales teams that want a simple, visual pipeline at a low price and accept American ownership Choose HubSpot for startups and businesses that want to start free with an all-in-one tool for sales, marketing and service, and that do not require European sovereignty
 Pipedrive |  HubSpot | |
|---|---|---|
| Our rating | 4,4 Very good | 3,4 Good |
| Origin | Outside EU | Outside EU |
| EU data storage | Yes | Yes |
| Price | From approx 160 SEK/month | Freemium |
| Ease of use | 5,0 | 4,5 |
| Price & value | 4,5 | 3,0 |
| Local support | 4,0 | 1,0 |
| Features | 4,0 | 5,0 |
| Certifications | ISO 27001, ISO 27701, SOC 2 | SOC 2 |
| Best for | Small sales teams that want a simple, visual pipeline at a low price and accept American ownership | Startups and businesses that want to start free with an all-in-one tool for sales, marketing and service, and that do not require European sovereignty |
Prices as of July 2026, rounded. Origin = the vendor's legal jurisdiction. Read the full reviews: Pipedrive · HubSpot.
Would you rather have a European alternative? Alternatives to Pipedrive → Alternatives to HubSpot →
Common questions
Which is best: Pipedrive or HubSpot?
Our overall score gives Pipedrive the edge (4,4 vs 3,4). But the right choice depends on your needs: Pipedrive suits small sales teams that want a simple, visual pipeline at a low price and accept American ownership while HubSpot suits startups and businesses that want to start free with an all-in-one tool for sales, marketing and service, and that do not require European sovereignty
Which is the European choice?
Both have the same origin level (Outside EU). Compare EU data storage and certifications in the table instead.
How do Pipedrive and HubSpot compare on price?
Pipedrive: From approx 160 SEK/month. HubSpot: Freemium. Prices as of July 2026; always check the current price list.
Comparison based on our verified data and editorial ratings, see How we review. Some links are affiliate links; ranking is never affected.