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Pipedrive
By Pipedrive Inc. (majority owned by Vista Equity Partners) · pipedrive.com
Affordable and very easy-to-use sales CRM with Estonian roots and EU customers hosted in Frankfurt/Dublin. The catch: since 2020 the company is majority-owned by American Vista Equity Partners with headquarters in New York, which means US legislation such as the CLOUD Act can reach the data despite EU storage.
Best for: Small sales teams that want a simple, visual pipeline at a low price and accept American ownership
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Pros
- Lite (from approx. EUR 14/user/month) is among the cheapest serious CRM plans
- Very intuitive visual pipeline with a short learning curve
- EU customers hosted in AWS Frankfurt/Dublin
- ISO 27001, ISO 27701 and SOC 2 Type II confirmed
- Interface in Swedish and large integration offering
Cons
- Majority-owned by American Vista Equity Partners (HQ in New York) and subject to the CLOUD Act
- Important features such as automation and email sequences require more expensive plans
- Support mainly in English
- Plan changes and price increases after the 2025 revamp have met criticism
Quick facts
| Price | From approx 160 SEK/month |
|---|---|
| Origin | Outside EU (Pipedrive Inc. (majority owned by Vista Equity Partners)) |
| Categories | CRM & sales |
| EU data storage | Yes |
| GDPR terms (DPA) | Yes |
Certifications
Sources & evidence
Claims about data storage, jurisdiction and compliance should be verifiable. Here is the evidence behind the statements above:
- Pipedrive – Trust Center (ISO/IEC 27001, ISO/IEC 27701, SOC 2 Type 2, GDPR section and DPA) →
- Pipedrive – Knowledge base: How secure is my data (EU customers hosted in AWS regions Frankfurt and Dublin) →
- Pipedrive – Pricing page (Lite from EUR 14 per user and month) →
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