Short answer: HubSpot is popular but controlled from outside the EU. If you want crm & sales with data under European jurisdiction, 4 reviewed alternatives are listed below (2 Swedish), ranked by our score, not by who pays us.
American market leader with generous free version and EU datacenter in Frankfurt that can be selected at registration. The catch: as an American company, HubSpot is subject to the CLOUD Act regardless of where data is stored, the interface is not available in Swedish and prices escalate when you outgrow the free tier.
Free CRM foundation with contacts, pipeline and email tracking
EU data storage in Frankfurt can be selected for new accounts at no extra cost
American company, CLOUD Act applies despite EU datacenter
Best for: Startups and businesses that want to start free with an all-in-one tool for sales, marketing and service, and that do not require European sovereignty
SwedishCRM & salesFrom approx 630 SEK/monthEU data storage ✓ISO 27001
Swedish CRM from Lund, listed on Nasdaq Stockholm, with ISO 27001-certified operations and strong Nordic support. The catch is the 12-month commitment, pricing in euros and that the cost rises quickly when you add modules for marketing and customer service.
Swedish listed company with offices throughout the Nordics
ISO 27001:2022 certified (Bureau Veritas)
12-month commitment with 60-day notice period
Best for: Small and medium-sized Swedish companies that want a customisable CRM with local support and industry solutions
EU/EEACRM & salesFrom approx 510 SEK/monthEU data storage ✓ISO 27001
Mature Norwegian CRM (EEA) with data in European data centers, ISO 27001 and SOC 2 Type II, plus Swedish offices and support. The catch is that all users must be on the same plan, and the interface feels heavier than more modern competitors.
Nordic company within the EEA, outside US jurisdiction
Data stored in European data centers
All users in the company must have the same plan, which becomes expensive when only a few need advanced features
Best for: Established Nordic SMEs that want a proven European CRM with sales, service, and marketing
SwedishCRM & salesFrom approx 700 SEK/monthEU data storage ✓
Swedish B2B CRM with built-in marketing automation and company data. Upsales' own processing of customer data takes place within the EU/EEA, although some subprocessors have connections outside, and a fully EU-hosted AI platform is launching in 2026. The catch is the price: no open price list, platform fee on top of the user license, and a clear focus on growing companies rather than the very smallest.
Swedish company listed on Nasdaq First North, no foreign parent company
Upsales processes personal data within the EU/EEA according to the DPA
No public price list; quote-based with platform fee on top of per-user price
Best for: Swedish B2B companies with 10–200 employees that want sales and marketing in one Swedish system
French, unusually sleek AI CRM that captures contacts directly from LinkedIn and Gmail and enriches them automatically. The catch is unexpected: despite being an EU company, all data is stored in the USA (AWS Virginia) according to the company's own documentation, and no EU storage option is stated.
Fastest to get started in the class with spreadsheet feel, set up in an hour
folkX extension captures contacts from LinkedIn/Gmail with one click, enrichment included
Data is stored in the USA (AWS us-east-1) despite French company and rests on DPF; no EU data storage offered according to folk's own documentation
Best for: Small sales teams and consultants who live in LinkedIn and want a CRM that feels like a spreadsheet, not a system.
Export contacts and deals as CSV, clean the data before import (duplicates, dead leads), and migrate pipelines before inviting the sales team.
Remember: the Data Act gives you a legal right to get your data out and switch cloud services, with a maximum 2-month notice period.
Common questions
Why switch from HubSpot?
HubSpot is controlled from a country outside the EU. For non-sensitive use this is rarely a problem, but for customer data, personal data or the public sector a Swedish or European vendor means simpler GDPR work and no CLOUD Act exposure through ownership.
Are there Swedish alternatives to HubSpot?
Yes, 2 of the alternatives below are Swedish. The rest are EU/EEA-based.
Are the alternatives as good?
It depends on your needs. We rank them by our overall score below. Some match HubSpot feature for feature, others trade depth for data sovereignty. Read each review.
Ratings and labels are based on our verified data, see How we review. Some links are affiliate links; that never affects ranking.
