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Upsales
By Upsales Nordic AB · upsales.com
3,9 Good
Swedish B2B CRM with built-in marketing automation and company data. Upsales' own processing of customer data takes place within the EU/EEA, although some subprocessors have connections outside, and a fully EU-hosted AI platform is launching in 2026. The catch is the price: no open price list, platform fee on top of the user license, and a clear focus on growing companies rather than the very smallest.
Best for: Swedish B2B companies with 10–200 employees that want sales and marketing in one Swedish system
Pros
- Swedish company listed on Nasdaq First North, no foreign parent company
- Upsales processes personal data within the EU/EEA according to the DPA
- Built-in marketing automation, prospecting with Swedish company data, and quote support
- Support and onboarding in Swedish
- EU-hosted AI functionality launching in 2026
Cons
- No public price list; quote-based with platform fee on top of per-user price
- Expensive for solo entrepreneurs and very small teams (approx. SEK 600–800/user/month plus fees)
- No confirmed third-party certification such as ISO 27001 publicly disclosed
- Fewer integrations than the large international platforms
- Some subprocessors have connections outside the EU/EEA, with adequacy decisions or standard contractual clauses as safeguards
Quick facts
| Price | From approx 700 SEK/month |
|---|---|
| Origin | Swedish (Upsales Nordic AB) |
| Categories | CRM & sales |
| EU data storage | Yes |
| GDPR terms (DPA) | Yes |
Sources & evidence
Claims about data storage, jurisdiction and compliance should be verifiable. Here is the evidence behind the statements above:
- Upsales – Terms of Service med biträdesavtal (belägger Upsales Nordic AB, org.nr 556641-2507, som avtalspart, DPA med behandling inom EU/EES samt att vissa underbiträden har kopplingar till länder utanför EU/EES) →
- Upsales – Pressmeddelande om EU-driftad AI-plattform (belägger EU-hostad AI under lansering och notering på Nasdaq First North) →