HubSpot stores data within the EU, but the vendor is based outside the EU and may be covered by third-country legislation (for US companies: the CLOUD Act) regardless of server location. For non-sensitive data this is rarely a problem, but for customer data you should weigh the risk.
SwedishCRM & salesFrom approx 630 SEK/monthEU data storage ✓ISO 27001
Swedish CRM from Lund, listed on Nasdaq Stockholm, with ISO 27001-certified operations and strong Nordic support. The catch is the 12-month commitment, pricing in euros and that the cost rises quickly when you add modules for marketing and customer service.
Swedish listed company with offices throughout the Nordics
ISO 27001:2022 certified (Bureau Veritas)
12-month commitment with 60-day notice period
Best for: Small and medium-sized Swedish companies that want a customisable CRM with local support and industry solutions
EU/EEACRM & salesFrom approx 510 SEK/monthEU data storage ✓ISO 27001
Mature Norwegian CRM (EEA) with data in European data centers, ISO 27001 and SOC 2 Type II, plus Swedish offices and support. The catch is that all users must be on the same plan, and the interface feels heavier than more modern competitors.
Nordic company within the EEA, outside US jurisdiction
Data stored in European data centers
All users in the company must have the same plan, which becomes expensive when only a few need advanced features
Best for: Established Nordic SMEs that want a proven European CRM with sales, service, and marketing
SwedishCRM & salesFrom approx 700 SEK/monthEU data storage ✓
Swedish B2B CRM with built-in marketing automation and company data. Upsales' own processing of customer data takes place within the EU/EEA, although some subprocessors have connections outside, and a fully EU-hosted AI platform is launching in 2026. The catch is the price: no open price list, platform fee on top of the user license, and a clear focus on growing companies rather than the very smallest.
Swedish company listed on Nasdaq First North, no foreign parent company
Upsales processes personal data within the EU/EEA according to the DPA
No public price list; quote-based with platform fee on top of per-user price
Best for: Swedish B2B companies with 10–200 employees that want sales and marketing in one Swedish system
Yes, HubSpot offers data storage within the EU/EEA.
Is HubSpot covered by the CLOUD Act?
The vendor is based outside the EU. US companies are covered by the CLOUD Act regardless of server location; see the tool page for details.
What is needed to use HubSpot in a GDPR-safe way?
Sign a data processing agreement (DPA) if the tool processes personal data on your behalf, minimise the personal data you feed in, and check the vendor's sub-processors. See our DPA guide for the steps.
Our assessment is based on verified data about vendor, storage and certifications (2026). GDPR compliance also depends on how you use the tool. This is guidance, not legal advice. See How we review.
