Sweden's largest booking platform for beauty and wellness with built-in marketplace, cash register system and journal. Ultimately owned via holding company in Luxembourg, and certain subcontractors process data outside the EU.
The marketplace drives new customers directly to your calendar
Complete package with cash register system, journal and customer register
Parent company Devona Holding SA is based in Luxembourg, i.e. not fully Swedish-owned
Best for: Salons, clinics and therapists who want new customers via Sweden's largest marketplace for beauty and wellness
Flexible Swedish booking system suitable for everything from hair salons to workshops; since 2023 part of the Swedish fintech company Yabie. SMS reminders, cash register and online payment cost extra on top of the monthly fee.
Industry-independent: used by everyone from salons to hospitals
Swedish company and Swedish support by phone, chat and email
SMS (SEK 0.95–1.25 each), cash register (SEK 299/month) and online payment (SEK 99/month) cost extra
Best for: Service businesses in mixed industries that want Swedish support, unlimited users and a Fortnox integration
SwedishBooking & schedulingFrom approx 299 SEK/monthEU data storage ✓
Simple Swedish booking system from Helsingborg with a fixed price that includes POS, statistics, and support; SMS is purchased separately in packages. Servers are in the EU (Germany and Ireland), not Sweden, and the feature set is narrower than the large platforms.
POS system, statistics, and support included in the price
Swedish company with Swedish support since 2004
Servers are in Germany and Ireland, not Sweden
Best for: Small salons, clinics, and therapists that want a simple Swedish system at a fixed monthly price
Outside EUBooking & schedulingFreemiumEU data storage ✓ISO 27001
Alternative to Calendly with an open codebase: the community edition Cal.diy (MIT license) can be self-hosted for free but lacks enterprise features and is recommended by the vendor only for personal use. The cloud version runs by default in the USA, but EU hosting is offered via Cal.eu (waitlist). The company behind it is American.
MIT-licensed community edition (Cal.diy) that can be self-hosted for free in your own Swedish or EU-based environment
EU data storage via Cal.eu where all data is stored within the EU, without Enterprise requirements
American company, which means the cloud service is subject to US legislation
Best for: Tech-savvy companies that want open codebase, API-first and eventually EU data storage via Cal.eu
AI calendar assistant that automatically blocks focus time, habits, tasks and meetings in Google or Outlook calendar. A smarter alternative to pure booking for those who find it hard to defend their time.
Automatic time blocking for focus, habits and tasks directly in the calendar
Smarter scheduling links and team coordination than pure booking tools
American company; data stored in the USA even though DPF and SCC are in place
Best for: Those who live in the calendar and want AI to protect focus time, habits and important tasks.
The world's most famous meeting scheduler with smooth calendar sync and huge integration offering. However, all user and booking data is stored in American data centers, and no EU data storage is offered on any plan.
Very easy to get started with and share booking links
Broad integration offering: Zoom, Teams, CRM systems and payments
Personal data is stored and processed in the USA on all plans
Best for: Sales teams and consultants who book many external meetings and live in the Google or Microsoft calendar
