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Bokadirekt
By Bokadirekt i Stockholm AB · business.bokadirekt.se
4,3 Very good
Sweden's largest booking platform for beauty and wellness with built-in marketplace, cash register system and journal. Ultimately owned via holding company in Luxembourg, and certain subcontractors process data outside the EU.
Best for: Salons, clinics and therapists who want new customers via Sweden's largest marketplace for beauty and wellness
Pros
- The marketplace drives new customers directly to your calendar
- Complete package with cash register system, journal and customer register
- Swedish support and fully Swedish-language interface
- Free tier exists for those who only want a digital calendar
Cons
- Parent company Devona Holding SA is based in Luxembourg, i.e. not fully Swedish-owned
- Personal data is transferred according to the privacy policy to the USA, Singapore and Malaysia when using the service
- Niche toward beauty and wellness, less relevant for other industries
- Add-ons such as phone support (SEK 199/month) and API (SEK 399/month) cost extra
Quick facts
| Price | Freemium |
|---|---|
| Origin | EU/EEA (Bokadirekt i Stockholm AB) |
| Categories | Booking & scheduling |
| EU data storage | No |
| GDPR terms (DPA) | Yes |
Sources & evidence
Claims about data storage, jurisdiction and compliance should be verifiable. Here is the evidence behind the statements above:
- Bokadirekt – Business page (covers free tier, cash register system, journal, marketplace and Bokadirekt i Stockholm AB) →
- Bokadirekt – Privacy policy (covers data controller Bokadirekt i Stockholm AB, GDPR as well as transfers to the USA, Singapore and Malaysia) →
- Hitta.se – Bokadirekt i Stockholm AB (covers parent company Devona Holding SA in Luxembourg according to registry data) →