Calendly is controlled from a country outside the EU and lacks confirmed EU data storage: processing effectively takes place in a third country. That makes the tool unsuitable for sensitive personal data without additional safeguards. For non-personal data (drafts, public material) it is usually fine.
Sweden's largest booking platform for beauty and wellness with built-in marketplace, cash register system and journal. Ultimately owned via holding company in Luxembourg, and certain subcontractors process data outside the EU.
The marketplace drives new customers directly to your calendar
Complete package with cash register system, journal and customer register
Parent company Devona Holding SA is based in Luxembourg, i.e. not fully Swedish-owned
Best for: Salons, clinics and therapists who want new customers via Sweden's largest marketplace for beauty and wellness
Flexible Swedish booking system suitable for everything from hair salons to workshops; since 2023 part of the Swedish fintech company Yabie. SMS reminders, cash register and online payment cost extra on top of the monthly fee.
Industry-independent: used by everyone from salons to hospitals
Swedish company and Swedish support by phone, chat and email
SMS (SEK 0.95–1.25 each), cash register (SEK 299/month) and online payment (SEK 99/month) cost extra
Best for: Service businesses in mixed industries that want Swedish support, unlimited users and a Fortnox integration
SwedishBooking & schedulingFrom approx 299 SEK/monthEU data storage ✓
Simple Swedish booking system from Helsingborg with a fixed price that includes POS, statistics, and support; SMS is purchased separately in packages. Servers are in the EU (Germany and Ireland), not Sweden, and the feature set is narrower than the large platforms.
POS system, statistics, and support included in the price
Swedish company with Swedish support since 2004
Servers are in Germany and Ireland, not Sweden
Best for: Small salons, clinics, and therapists that want a simple Swedish system at a fixed monthly price
No, Calendly has no confirmed EU data storage: data is processed in a third country.
Is Calendly covered by the CLOUD Act?
The vendor is based outside the EU. US companies are covered by the CLOUD Act regardless of server location; see the tool page for details.
What is needed to use Calendly in a GDPR-safe way?
Sign a data processing agreement (DPA) if the tool processes personal data on your behalf, minimise the personal data you feed in, and check the vendor's sub-processors. See our DPA guide for the steps.
Our assessment is based on verified data about vendor, storage and certifications (2026). GDPR compliance also depends on how you use the tool. This is guidance, not legal advice. See How we review.
