Short answer: Calendly is popular but controlled from outside the EU. If you want booking & scheduling with data under European jurisdiction, 3 reviewed alternatives are listed below (2 Swedish), ranked by our score, not by who pays us.
The world's most famous meeting scheduler with smooth calendar sync and huge integration offering. However, all user and booking data is stored in American data centers, and no EU data storage is offered on any plan.
Very easy to get started with and share booking links
Broad integration offering: Zoom, Teams, CRM systems and payments
Personal data is stored and processed in the USA on all plans
Best for: Sales teams and consultants who book many external meetings and live in the Google or Microsoft calendar
Sweden's largest booking platform for beauty and wellness with built-in marketplace, cash register system and journal. Ultimately owned via holding company in Luxembourg, and certain subcontractors process data outside the EU.
The marketplace drives new customers directly to your calendar
Complete package with cash register system, journal and customer register
Parent company Devona Holding SA is based in Luxembourg, i.e. not fully Swedish-owned
Best for: Salons, clinics and therapists who want new customers via Sweden's largest marketplace for beauty and wellness
Flexible Swedish booking system suitable for everything from hair salons to workshops; since 2023 part of the Swedish fintech company Yabie. SMS reminders, cash register and online payment cost extra on top of the monthly fee.
Industry-independent: used by everyone from salons to hospitals
Swedish company and Swedish support by phone, chat and email
SMS (SEK 0.95–1.25 each), cash register (SEK 299/month) and online payment (SEK 99/month) cost extra
Best for: Service businesses in mixed industries that want Swedish support, unlimited users and a Fortnox integration
SwedishBooking & schedulingFrom approx 299 SEK/monthEU data storage ✓
Simple Swedish booking system from Helsingborg with a fixed price that includes POS, statistics, and support; SMS is purchased separately in packages. Servers are in the EU (Germany and Ireland), not Sweden, and the feature set is narrower than the large platforms.
POS system, statistics, and support included in the price
Swedish company with Swedish support since 2004
Servers are in Germany and Ireland, not Sweden
Best for: Small salons, clinics, and therapists that want a simple Swedish system at a fixed monthly price
Check that you can export your data (the EU Data Act now gives you the right to switch cloud services with a maximum 2-month notice), set up the new tool in parallel and move gradually.
Remember: the Data Act gives you a legal right to get your data out and switch cloud services, with a maximum 2-month notice period.
Common questions
Why switch from Calendly?
Calendly is controlled from a country outside the EU. For non-sensitive use this is rarely a problem, but for customer data, personal data or the public sector a Swedish or European vendor means simpler GDPR work and no CLOUD Act exposure through ownership.
Are there Swedish alternatives to Calendly?
Yes, 2 of the alternatives below are Swedish. The rest are EU/EEA-based.
Are the alternatives as good?
It depends on your needs. We rank them by our overall score below. Some match Calendly feature for feature, others trade depth for data sovereignty. Read each review.
Ratings and labels are based on our verified data, see How we review. Some links are affiliate links; that never affects ranking.
