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Google Analytics 4 vs Plausible Analytics
Our conclusion: Google Analytics 4 wins on overall score (4,0 vs 3,3). But Plausible Analytics is the sovereign choice: European vendor with no CLOUD Act exposure through ownership. Choose Google Analytics 4 for ad-driven businesses that depend on the Google Ads ecosystem and accept the USA transfer Choose Plausible Analytics for small and medium-sized businesses that want to skip the cookie banner and get understandable statistics on a single page
 Google Analytics 4 |  Plausible Analytics | |
|---|---|---|
| Our rating | 4,0 Very good | 3,3 Good |
| Origin | Outside EU | EU/EEA |
| EU data storage | No | Yes |
| Price | Freemium | From approx 100 SEK/month |
| Ease of use | 2,5 | 5,0 |
| Price & value | 4,5 | 4,0 |
| Local support | 4,0 | 1,0 |
| Features | 5,0 | 3,0 |
| Certifications | ISO 27001 | – |
| Best for | Ad-driven businesses that depend on the Google Ads ecosystem and accept the USA transfer | Small and medium-sized businesses that want to skip the cookie banner and get understandable statistics on a single page |
Prices as of July 2026, rounded. Origin = the vendor's legal jurisdiction. Read the full reviews: Google Analytics 4 · Plausible Analytics.
Would you rather have a European alternative? Alternatives to Google Analytics 4 →
Common questions
Which is best: Google Analytics 4 or Plausible Analytics?
Our overall score gives Google Analytics 4 the edge (4,0 vs 3,3). But the right choice depends on your needs: Google Analytics 4 suits ad-driven businesses that depend on the Google Ads ecosystem and accept the USA transfer while Plausible Analytics suits small and medium-sized businesses that want to skip the cookie banner and get understandable statistics on a single page
Which is the European choice?
Plausible Analytics: the vendor is EU/EEA-based, while Google Analytics 4 is controlled from outside the EU.
How do Google Analytics 4 and Plausible Analytics compare on price?
Google Analytics 4: Freemium. Plausible Analytics: From approx 100 SEK/month. Prices as of July 2026; always check the current price list.
Comparison based on our verified data and editorial ratings, see How we review. Some links are affiliate links; ranking is never affected.