Short answer: Google Analytics 4 is popular but controlled from outside the EU. If you want web analytics with data under European jurisdiction, 3 reviewed alternatives are listed below, ranked by our score, not by who pays us.
The market's standard tool: free, powerful and deeply integrated with Google Ads. The catch: data is processed on Google's global servers without EU storage guarantee, legality rests on the contested EU-US Data Privacy Framework and a consent banner is required.
Free even at very large traffic volumes
Unbeatable integration with Google Ads, Search Console and BigQuery
No EU data storage, data processed on Google's global server park
Best for: Ad-driven businesses that depend on the Google Ads ecosystem and accept the USA transfer
EU/EEAWeb analyticsFrom approx 390 SEK/monthEU data storage ✓ISO 27001
Polish GA4 challenger in enterprise class with analytics, tag manager and consent management in one package. The Business plan is hosted by Swedish Elastx. The catch: the free Core plan was discontinued in February 2026, so the entry cost is now EUR 35 per month.
The interface is available in Swedish
EU company with Business hosting by Swedish Elastx, so data can stay in Sweden
Free Core plan was shut down in February 2026, now only paid plans exist
Best for: Authorities, healthcare providers and larger companies that want GA-like power with EU sovereignty and Swedish hosting
EU/EEAWeb analyticsFrom approx 100 SEK/monthEU data storage ✓
Estonian, cookieless and lightning-fast analytics tool with all data at Hetzner in Germany, GDPR-friendly without a consent banner. The catch: no free plan and deliberately stripped down, so advanced analytics needs hit the ceiling.
EU company (Estonia) with all data at European providers in Germany and Finland
Fully cookieless: no consent banner required for basic measurement
No free plan, only 30-day trial
Best for: Small and medium-sized businesses that want to skip the cookie banner and get understandable statistics on a single page
Dutch, extremely stripped-down analytics tool without cookies where data never leaves the Netherlands, and a free plan exists. The catch: the free plan only keeps 30 days of history and feature depth is the thinnest in the category.
Dutch company: data is stored only in the Netherlands and never leaves the EU
Completely cookie-free and without personal data, no consent banner needed
Free plan only keeps 30 days of history
Best for: Solopreneurs and small businesses that just want to see visitor numbers without a cookie banner, configuration or analytics expertise
Run old and new tools side by side for a month so you can verify the numbers match, export history if the tool allows, and remember to update your cookie banner (or remove it if you choose a cookie-free option).
Remember: the Data Act gives you a legal right to get your data out and switch cloud services, with a maximum 2-month notice period.
Common questions
Why switch from Google Analytics 4?
Google Analytics 4 is controlled from a country outside the EU. For non-sensitive use this is rarely a problem, but for customer data, personal data or the public sector a Swedish or European vendor means simpler GDPR work and no CLOUD Act exposure through ownership.
Are there Swedish alternatives to Google Analytics 4?
Not in our catalogue yet, but several EU/EEA-based alternatives are listed below.
Are the alternatives as good?
It depends on your needs. We rank them by our overall score below. Some match Google Analytics 4 feature for feature, others trade depth for data sovereignty. Read each review.
Ratings and labels are based on our verified data, see How we review. Some links are affiliate links; that never affects ranking.
