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Plausible Analytics
By Plausible Insights OÜ · plausible.io
3,3 Good
Estonian, cookieless and lightning-fast analytics tool with all data at Hetzner in Germany, GDPR-friendly without a consent banner. The catch: no free plan and deliberately stripped down, so advanced analytics needs hit the ceiling.
Best for: Small and medium-sized businesses that want to skip the cookie banner and get understandable statistics on a single page
Pros
- EU company (Estonia) with all data at European providers in Germany and Finland
- Fully cookieless: no consent banner required for basic measurement
- Script under 1 kB that barely affects page load time
- Open source with option to self-host Community Edition
- Very simple dashboard that the whole team understands
Cons
- No free plan, only 30-day trial
- Lacks heatmaps, session recordings and deeper segmentation
- No formal certifications such as ISO 27001 or SOC 2
- Price rises stepwise with page view volume
- Interface and support only in English
Quick facts
| Price | From approx 100 SEK/month |
|---|---|
| Origin | EU/EEA (Plausible Insights OÜ) |
| Categories | Web analytics |
| EU data storage | Yes |
| GDPR terms (DPA) | Yes |
Sources & evidence
Claims about data storage, jurisdiction and compliance should be verifiable. Here is the evidence behind the statements above:
- Plausible – EU-hosted web analytics (data with Hetzner in Germany, UpCloud in Finland and Bunny in Slovenia) →
- Plausible – Data Policy (cookieless without personal data, company registered in Estonia, all data in the EU) →
- Plausible – Data Processing Agreement (GDPR data processing agreement) →
- Plausible – Home page (price from 9 per month, 30-day trial without free plan, open source) →