Short answer: Zapier is popular but controlled from outside the EU. If you want automation with data under European jurisdiction, 3 reviewed alternatives are listed below, ranked by our score, not by who pays us.
Automation tool that connects your apps: an event in one app (a trigger) sets off an action in another, now with AI steps built into the workflows. The free plan includes 100 tasks per month. Zapier is SOC 2 certified but hosted on AWS in the USA, with no EU data storage option on any plan, not even Enterprise.
Connects thousands of apps with trigger/action logic, without writing any code.
AI steps can be built directly into the workflows.
Once you pass the free tier's 100 tasks per month, the cost climbs quickly.
Best for: A small agency or e-commerce business that wants to automate recurring manual work, for example having new leads from the inbox land directly in the CRM.
Automation platform from Berlin with openly available source code (fair-code) that can be self-hosted for free on your own EU server. The cloud version costs and requires more tech than Zapier.
Can be self-hosted for free with full data control in the EU
German company, source code is freely available (fair-code, however not OSI-approved open source)
Requires technical skills, especially for self-hosting
Best for: Technically skilled small businesses that want to own their automation and data.
EU/EEAAutomationPrice on requestEU data storage ✓ISO 27001
Finnish integration platform (iPaaS) built for regulated industries with high demands on data residency. Enterprise-oriented with price negotiation, not self-service.
Nordic EU company with offices also in Sweden
Hybrid architecture supporting strict data residency
No free tier or openly listed price, requires quote
Best for: Growing companies in regulated industries (healthcare, finance, energy) that need EU data residency.
EU/EEAAutomationFrom approx 900 SEK/monthEU data storage ✓ISO 27001
Danish platform that moves and syncs data between your apps and data warehouse (ELT and reverse-ETL). More data-focused than a classic Zapier automation.
EU company from Copenhagen with EU data storage
Combines ELT, CDC and reverse-ETL in one tool
Targets data flows, not general app-to-app automation
Best for: Companies that want to collect data from multiple systems and sync it back to their tools.
Check that you can export your data (the EU Data Act now gives you the right to switch cloud services with a maximum 2-month notice), set up the new tool in parallel and move gradually.
Remember: the Data Act gives you a legal right to get your data out and switch cloud services, with a maximum 2-month notice period.
Common questions
Why switch from Zapier?
Zapier is controlled from a country outside the EU. For non-sensitive use this is rarely a problem, but for customer data, personal data or the public sector a Swedish or European vendor means simpler GDPR work and no CLOUD Act exposure through ownership.
Are there Swedish alternatives to Zapier?
Not in our catalogue yet, but several EU/EEA-based alternatives are listed below.
Are the alternatives as good?
It depends on your needs. We rank them by our overall score below. Some match Zapier feature for feature, others trade depth for data sovereignty. Read each review.
Ratings and labels are based on our verified data, see How we review. Some links are affiliate links; that never affects ranking.
