Short answer: remove.bg is popular but controlled from outside the EU. If you want image & design with data under European jurisdiction, 5 reviewed alternatives are listed below (3 Swedish), ranked by our score, not by who pays us.
Specialized tool that removes the background from an image automatically in one second, built for product images in webshops. Operated by Canva Austria GmbH in Vienna, but owned by Australian Canva, and according to the privacy policy data may end up outside the EU.
Does exactly one thing, background removal, and delivers the result in about a second.
Requires no image-editing skills: upload the image and download the result.
The free version only covers a limited number of images.
Best for: An e-commerce business that needs to strip backgrounds from product images at pace without opening an image editor.
SwedishE-commerceFrom approx 199 SEK/monthEU data storage ✓
Swedish cloud-based e-commerce platform with Klarna, Swish and Swedish shipping carriers built in from the start. Prices from SEK 199/month. Works best for smaller stores; really large assortments and advanced B2B are outgrown.
Swedish company (Helsingborg) with Swedish support
Klarna, Swish, PostNord, DHL and Schenker built in
Monthly fee, you do not own the platform
Best for: The solo entrepreneur and the smaller store that wants to get started quickly with Swedish payment and shipping without coding.
Swedish AI platform (Stockholm, EQT-backed) for e-commerce merchandising, search and product recommendations, with public pricing – albeit in USD, with subcontractors outside the EU/EEA and a data storage region that is not openly documented.
Swedish company with public prices, no sales process required to see the cost
AI-driven merchandising that combines automation with manual brand control
Data storage region and certifications are not disclosed publicly; subcontractors outside the EU/EEA occur
Best for: Fashion, beauty and lifestyle online stores that want to automate sorting, search and recommendations
SwedishE-commerceFrom approx 449 SEK/monthEU data storage ✓
One of Sweden's most proven e-commerce platforms (formerly Textalk Webshop) with a flat price and no transaction fees. The interface feels more dated than newer competitors, however.
Swedish company (Mölndal) in the Textalk group with a long history since 1998
No transaction fees, flat price
Interface and templates feel less modern
Best for: Established Swedish small businesses that want a predictable monthly cost without per-sale fees and personal support.
German e-commerce platform with a free, MIT-licensed Community Edition that can be hosted in Germany or the EU. Strong on B2B and scalability, but more platform than a newly started one-person store needs, and the business tiers from EUR 600/month run away in price.
EU company (Germany), self-hosted Community Edition free (MIT licence)
Data can remain in Germany/EU for data protection
Requires technical skills or an agency for self-hosting
Best for: Growing stores and B2B companies that want to scale on an EU platform with data in Germany and full control over the code.
French e-commerce platform, open source with around 250,000 stores worldwide and a leading position in Europe. The core software is free but requires own hosting and technical skill; the hosted variant from EUR 24/month makes it easier.
EU company (France), hosted version operated via French hosting partner Gandi
Open source, you own the store, can move it and choose yourself where data is stored with self-hosting
Free version requires own hosting and technical knowledge
Best for: Stores that want an EU-based platform with full control over data and code, and that can handle some technology or buy the hosted version.
Check that you can export your data (the EU Data Act now gives you the right to switch cloud services with a maximum 2-month notice), set up the new tool in parallel and move gradually.
Remember: the Data Act gives you a legal right to get your data out and switch cloud services, with a maximum 2-month notice period.
Common questions
Why switch from remove.bg?
remove.bg is controlled from a country outside the EU. For non-sensitive use this is rarely a problem, but for customer data, personal data or the public sector a Swedish or European vendor means simpler GDPR work and no CLOUD Act exposure through ownership.
Are there Swedish alternatives to remove.bg?
Yes, 3 of the alternatives below are Swedish. The rest are EU/EEA-based.
Are the alternatives as good?
It depends on your needs. We rank them by our overall score below. Some match remove.bg feature for feature, others trade depth for data sovereignty. Read each review.
Ratings and labels are based on our verified data, see How we review. Some links are affiliate links; that never affects ranking.
