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AI tools for image & design

7 tools, ranked by our overall rating.

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1

Canva

Canva

4,5 Excellent
Best for social media
Outside EU Marketing Freemium EU data: Enterprise only ISO 27001

The design tool where the AI now creates posts, ads and images from a line of text. Much of your everyday marketing gets done without paying.

  • The free version handles most small businesses' social media
  • AI creates image and text in minutes
  • Storage takes place outside the EU (region choice only on Enterprise)

Best for: Marketing and design without an in-house designer.

2

remove.bg

Canva Austria GmbH

4,0 Very good
Simplest
Outside EU Image & design Freemium

Specialized tool that removes the background from an image automatically in one second, built for product images in webshops. Operated by Canva Austria GmbH in Vienna, but owned by Australian Canva, and according to the privacy policy data may end up outside the EU.

  • Does exactly one thing, background removal, and delivers the result in about a second.
  • Requires no image-editing skills: upload the image and download the result.
  • The free version only covers a limited number of images.

Best for: An e-commerce business that needs to strip backgrounds from product images at pace without opening an image editor.

3

Adobe Firefly

Adobe

3,5 Good
Outside EU Image & design Freemium ISO 27001

Adobe's image AI, trained on licensed material and therefore safer to use commercially.

  • Trained on licensed Adobe Stock material, safe for commercial use
  • Built into the Adobe apps
  • If you want more credits, an Adobe subscription is required

Best for: Commercial images without copyright concerns.

4

Printify

Printify, Inc.

3,5 Good
Best for print-on-demand
Outside EU E-commerce Freemium

Print-on-demand platform for designing and selling your own products – t-shirts, mugs, posters and more – with no inventory or upfront costs. Built-in AI image generator and integrations with Shopify, Etsy and WooCommerce. US company with no guaranteed EU data storage.

  • Free to get started – you pay for production and shipping only when a customer orders
  • Built-in AI image generator with 15 free generations per day, directly in the product creator
  • US company – data may be transferred to the US and fall under the CLOUD Act

Best for: Solo entrepreneurs and creators who want to try e-commerce with custom-designed products without tying up capital in inventory.

5

Ideogram

Ideogram

3,3 Good
Outside EU Image & design Freemium

Image AI that is unusually good at including readable text in the image.

  • Best at text in images
  • There is a free tier to start with
  • Smaller ecosystem than the big image AIs

Best for: Images with text, such as ads and simple logos.

6

Midjourney

Midjourney

3,0 Good
Best images
Outside EU Image & design From approx 120 SEK/month

Midjourney is an AI image tool that runs via Discord and has no free tier. The cheapest plan, Basic, costs 10 USD per month, from around 120 SEK. Midjourney Inc is American, has no public DPA and offers no storage within the EU.

  • Delivers the best image quality of the AI image tools we have reviewed.
  • Gives great creative control over style and composition in the generations.
  • There is no free tier; the cheapest plan is 10 USD per month.

Best for: A designer or content producer who prioritises image quality above all else and is willing to pay and learn Discord.

7

Looka

Looka (Canada)

2,8 Okay
EU-approved third country Image & design From approx 200 SEK/month

Creates an AI logo and brand identity in minutes. Canadian company without documented GDPR terms, but for a logo the privacy risk is low.

  • AI logo in a few minutes, free to design
  • Full brand identity included
  • Downloading costs money, even though designing is free

Best for: Startups that quickly need a logo and do not feed in customer data.