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AI tools for image & design

7 tools, ranked by our overall rating.

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1

Canva

Canva

4,5 Excellent
Best for social media
Outside EU Marketing Freemium EU data: Enterprise only ISO 27001

The design tool where the AI now creates posts, ads and images from a line of text. The free tier is enough for most small businesses' social media.

  • The free tier goes a long way
  • AI creates image and text in minutes
  • Data is stored outside the EU

Best for: Marketing and design without an in-house designer.

2

remove.bg

Canva Austria GmbH

4,0 Very good
Simplest
Outside EU Image & design Freemium

Removes the background from an image automatically in one second.

  • Does one thing and does it perfectly
  • Fast and simple
  • Limited number of free uses

Best for: Product images for the webshop.

3

Adobe Firefly

Adobe

3,5 Good
Outside EU Image & design Freemium ISO 27001

Adobe's image AI, trained on licensed material and therefore safer to use commercially.

  • Commercially safe content
  • Built into Adobe apps
  • More requires Adobe subscription

Best for: Commercial images without copyright concerns.

4

Printify

Printify, Inc.

3,5 Good
Best for print-on-demand
Outside EU E-commerce Freemium

Print-on-demand platform for designing and selling your own products – t-shirts, mugs, posters and more – with no inventory or upfront costs. Built-in AI image generator and integrations with Shopify, Etsy and WooCommerce. US company with no guaranteed EU data storage.

  • Free to get started – you pay for production and shipping only when a customer orders
  • Built-in AI image generator with 15 free generations per day, directly in the product creator
  • US company – data may be transferred to the US and fall under the CLOUD Act

Best for: Solo entrepreneurs and creators who want to try e-commerce with custom-designed products without tying up capital in inventory.

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5

Ideogram

Ideogram

3,3 Good
Outside EU Image & design Freemium

Image AI that is unusually good at including readable text in the image.

  • Best at text in images
  • Free tier
  • Smaller ecosystem

Best for: Images with text, such as ads and simple logos.

6

Midjourney

Midjourney

3,0 Good
Best images
Outside EU Image & design From approx 120 SEK/month

Produces the nicest AI images, but runs via Discord and lacks a free tier.

  • Best image quality
  • Great creative control
  • No free tier

Best for: Those who want top-class images.

7

Looka

Looka (Canada)

2,8 Okay
EU-approved third country Image & design From approx 200 SEK/month

Creates an AI logo and brand identity in minutes. Canadian company without documented GDPR terms, but for a logo the privacy risk is low.

  • Quick logo
  • Full brand identity included
  • Paid to download

Best for: Startups that quickly need a logo and do not feed in customer data.