remove.bg is controlled from a country outside the EU and lacks confirmed EU data storage: processing effectively takes place in a third country. That makes the tool unsuitable for sensitive personal data without additional safeguards. For non-personal data (drafts, public material) it is usually fine.
SwedishE-commerceFrom approx 199 SEK/monthEU data storage ✓
Swedish cloud-based e-commerce platform with Klarna, Swish and Swedish shipping carriers built in from the start. Prices from SEK 199/month. Works best for smaller stores; really large assortments and advanced B2B are outgrown.
Swedish company (Helsingborg) with Swedish support
Klarna, Swish, PostNord, DHL and Schenker built in
Monthly fee, you do not own the platform
Best for: The solo entrepreneur and the smaller store that wants to get started quickly with Swedish payment and shipping without coding.
Swedish AI platform (Stockholm, EQT-backed) for e-commerce merchandising, search and product recommendations with public prices. The catch: pricing is in USD, the company uses subcontractors outside the EU/EEA and the data storage region is not clearly documented.
Swedish company with public prices, no sales process required to see the cost
AI-driven merchandising that combines automation with manual brand control
Data storage region and certifications are not disclosed publicly; subcontractors outside the EU/EEA occur
Best for: Fashion, beauty and lifestyle online stores that want to automate sorting, search and recommendations
SwedishE-commerceFrom approx 449 SEK/monthEU data storage ✓
One of Sweden's most proven e-commerce platforms (formerly Textalk Webshop) with a flat price and no transaction fees. The interface feels more dated than newer competitors, however.
Swedish company (Mölndal) in the Textalk group with a long history since 1998
No transaction fees, flat price
Interface and templates feel less modern
Best for: Established Swedish small businesses that want a predictable monthly cost without per-sale fees and personal support.
No, remove.bg has no confirmed EU data storage: data is processed in a third country.
Is remove.bg covered by the CLOUD Act?
The vendor is based outside the EU. US companies are covered by the CLOUD Act regardless of server location; see the tool page for details.
What is needed to use remove.bg in a GDPR-safe way?
Sign a data processing agreement (DPA) if the tool processes personal data on your behalf, minimise the personal data you feed in, and check the vendor's sub-processors. See our DPA guide for the steps.
Our assessment is based on verified data about vendor, storage and certifications (2026). GDPR compliance also depends on how you use the tool. This is guidance, not legal advice. See How we review.
