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Matomo
By InnoCraft Ltd · matomo.org
4,1 Very good
Web analytics with open source that you can self-host completely for free, with cloud version stored in Germany. The catch: the company behind it, InnoCraft, is New Zealand-based and self-hosting requires your own operation and maintenance.
Best for: Companies that want full control over analytics data through self-hosting, or a mature GA4 replacement with all features
Pros
- Open source: self-host on a Swedish server for total data control
- Cloud version stored at AWS in Frankfurt with backup within the EU
- ISO 27001:2022 certified since 2025
- Approved by the French CNIL for cookieless measurement without consent banner
- Full feature breadth: heatmaps, session recording, tag manager, funnels
Cons
- The company behind it, InnoCraft, is registered in New Zealand, not the EU
- Self-hosting requires technical skills and ongoing maintenance
- The interface feels dated compared to modern competitors
- Several advanced features are sold as paid add-ons even on-premise
- Cloud pricing scales quickly above the entry level
Quick facts
| Price | Freemium |
|---|---|
| Origin | EU-approved third country (InnoCraft Ltd) |
| Categories | Web analytics |
| EU data storage | Yes |
| GDPR terms (DPA) | Yes |
Certifications
ISO 27001
Source: vendor trust center →
Sources & evidence
Claims about data storage, jurisdiction and compliance should be verifiable. Here is the evidence behind the statements above:
- Matomo – Blog: ISO 27001 (ISO/IEC 27001:2022 certification achieved 2025) →
- Matomo – FAQ: Data sovereignty (cloud version stored in Frankfurt, self-hosting anywhere) →
- Matomo – Cloud privacy policy (InnoCraft Limited, New Zealand; data and backup in Europe; DPA) →
- Matomo – FAQ: GDPR (GDPR support and CNIL guidance for consentless measurement) →