Writes quotes, emails and customer replies in seconds. The free version goes a long way for everyday use; the downside is that data is stored in the USA unless you have an Enterprise or Edu plan with EU data residency.
The free version is enough for most small businesses
Best in Swedish among the major AI tools
Data is stored in the USA on Free, Plus and Business plans; EU data storage is only available for Enterprise and Edu
Best for: Everyday tasks like email, text, ideas and research.
Google's answer to ChatGPT: free and built into Gmail and Docs if you use Google Workspace. Equally sharp in Swedish, but sometimes answers a little too cautiously.
Free to use
Built into Gmail, Docs and the rest of Google Workspace
Data stored in USA in the free version
Best for: Those who already work in Gmail and Google Docs.
Chinese AI assistant with impressive reasoning and coding ability completely free. The catch is big: all prompts and uploads are stored on servers in China, where the state has legal right of access. Italy and South Korea have already taken action against the service.
Completely free chat app with frontier-class reasoning ability
Open model weights that can be run locally or with EU providers
All data is stored and processed in China according to the company's own privacy policy
Best for: Technical and scientific research without a budget, but never with sensitive data or personal information
Outside EUWritingFrom approx 220 SEK/monthEU data storage ✓ISO 27001
Microsoft's AI built into Word, Excel and Outlook. Makes sense if the company already uses Microsoft 365; otherwise an expensive add-on for features you rarely use.
Built directly into Word, Excel and Outlook
EU data storage via Microsoft 365
Expensive add-on, around SEK 220/month per user
Best for: Companies that already live in Microsoft 365.
xAI's AI assistant with real-time connection to X and strong reasoning capability in Grok 4. The catch: all data is stored in the USA, private plans may be used for model training by default, and the EU is investigating the service under the DSA.
Real-time data from X provides current answers that few competitors match
Strong reasoning and coding capability in Grok 4 models
American company under FISA/CLOUD Act, no EU data storage
Best for: Monitoring the outside world and real-time research thanks to direct access to the X feed
Writes product descriptions, headlines and sales emails non-stop. Good for volume, but the free tier has now been removed and the texts need your polishing.
Fast when you need many texts
Sharp at headlines and product descriptions
The free tier has effectively been removed (from approx. SEK 290/month)
Best for: Sales copy and content that needs to be produced in volume.
