Writes quotes, emails and customer replies in seconds. The free version covers most everyday needs; the downside is that data is stored in the USA unless you have an Enterprise or Edu plan with EU data residency.
The free version is enough for most small businesses
Best in Swedish among the major AI tools
Data is stored in the USA on Free, Plus and Business plans; EU data storage is only available for Enterprise and Edu
Best for: Everyday tasks like email, text, ideas and research.
Google's answer to ChatGPT: free and built into Gmail and Docs if you use Google Workspace. Just as strong in Swedish, but sometimes answers a little too cautiously.
Free to use
Built into Gmail, Docs and the rest of Google Workspace
In the free version, the data ends up with Google in the USA
Best for: Those who already work in Gmail and Google Docs.
Chinese AI assistant that is completely free and impresses with its reasoning and coding – but every prompt and upload is stored on servers in China, where the state has a legal right of access. Italy and South Korea have already acted against the service.
Completely free chat app with frontier-class reasoning ability
Open model weights that can be run locally or with EU providers
All data is stored and processed in China according to the company's own privacy policy
Best for: Technical and scientific research without a budget, but never with sensitive data or personal information
Outside EUWritingFrom approx 220 SEK/monthEU data storage ✓ISO 27001
Microsoft's AI built into Word, Excel and Outlook. Makes sense if the company already uses Microsoft 365; otherwise an expensive add-on for features you rarely use.
Built directly into Word, Excel and Outlook
EU data storage via Microsoft 365
Expensive add-on, from approx. SEK 170/month per user
Best for: Companies that already live in Microsoft 365.
France's answer to ChatGPT: the AI chat Le Chat from Mistral AI in Paris, one of the few European models in the top class. Data is stored within the EU, with a GDPR data processing addendum and certifications for SOC 2 Type II as well as ISO 27001 and 27701. A free tier is available to start with.
European model in the top class, developed by Mistral AI in Paris.
Data storage within the EU, with a GDPR processing addendum and certifications for SOC 2 Type II as well as ISO 27001/27701.
Does not quite reach the level of the largest American models.
Best for: A Swedish consultant or agency that wants a powerful AI chat for quotes and emails without handing data to an American provider.
Notion AI is the AI features built into the note-taking tool Notion, able to write and summarise directly in your documents. A free tier exists, but full AI requires the Business or Enterprise plan. EU data residency is only offered to Enterprise customers.
Writes and summarises directly in the notes where you already work, without switching tools.
Handy for teams that already keep their material in Notion.
Requires that you use Notion; it is not a standalone AI service.
Best for: A small team that already keeps all its notes, projects and documents in Notion and wants AI help in the same workspace.
xAI's AI assistant with real-time connection to X and strong reasoning capability in Grok 4. At the same time, all data is stored in the USA, the private plans may be used for model training, and the EU is investigating the service under the DSA.
Real-time data from X provides current answers that few competitors match
Strong reasoning and coding capability in Grok 4 models
American company under FISA/CLOUD Act, no EU data storage
Best for: Monitoring the outside world and real-time research thanks to direct access to the X feed
Rytr is an AI copy generator with a free plan and an Unlimited plan from 7.50 USD per month, among the cheapest options for AI writing. The company Rytr LLC is American and stores and processes data in the USA without naming any DPA or standard contractual clauses.
Among the cheapest AI writing options around: the Unlimited plan starts at 7.50 USD per month.
The free plan makes it easy to try the tool without paying.
The text quality does not reach the level of pricier AI writing tools, and the Swedish output is noticeably weaker.
Best for: A sole trader on a tight budget who needs to produce a lot of marketing copy without paying more than necessary.
Writes product descriptions, headlines and sales emails non-stop. Good for volume, but the free tier has now been removed and the texts need your polishing.
Fast when you need many texts
Strong on headlines and product descriptions
The free tier has effectively been removed (from approx. SEK 290/month)
Best for: Sales copy and content that needs to be produced in volume.
Pro tool for those producing marketing copy in bulk, with features for brand voice and tone. There is no free tier, and for occasional posts it is more tool than you need.
Built to produce content at scale
Features for brand voice and tone
No free tier, from approx SEK 610/month
Best for: Teams that produce a lot of marketing content continuously.
