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Mailchimp vs Brevo
Our conclusion: Brevo wins on overall score (3,3 vs 3,3). It is also the European choice of the two. Choose Brevo for newsletters with data inside the EU. Choose Mailchimp for newsletters to the customer list.
 Mailchimp |  Brevo | |
|---|---|---|
| Our rating | 3,3 Good | 3,3 Good |
| Origin | Outside EU | EU/EEA |
| EU data storage | No | Yes |
| Price | Freemium | Freemium |
| Ease of use | 4,0 | 4,0 |
| Price & value | 3,0 | 4,0 |
| Local support | 2,0 | 1,0 |
| Features | 4,0 | 4,0 |
| Certifications | ISO 27001, SOC 2 | ISO 27001 |
| Best for | Newsletters to the customer list. | Newsletters with data inside the EU. |
Prices as of July 2026, rounded. Origin = the vendor's legal jurisdiction. Read the full reviews: Mailchimp · Brevo.
Would you rather have a European alternative? Alternatives to Mailchimp →
Common questions
Which is best: Mailchimp or Brevo?
Our overall score gives Brevo the edge (3,3 vs 3,3). But the right choice depends on your needs: Brevo suits newsletters with data inside the EU. while Mailchimp suits newsletters to the customer list.
Which is the European choice?
Brevo: the vendor is EU/EEA-based, while Mailchimp is controlled from outside the EU.
How do Mailchimp and Brevo compare on price?
Mailchimp: Freemium. Brevo: Freemium. Prices as of July 2026; always check the current price list.
Comparison based on our verified data and editorial ratings, see How we review. Some links are affiliate links; ranking is never affected.