HeyGen is controlled from a country outside the EU and lacks confirmed EU data storage: processing effectively takes place in a third country. That makes the tool unsuitable for sensitive personal data without additional safeguards. For non-personal data (drafts, public material) it is usually fine.
Swedish platform that automatically makes videos from text — you enter your content and get a finished, brand-adapted video. The catch: no open price plans, everything is quote/demo based, and it targets companies rather than one-person businesses.
Swedish company in Stockholm with standard DPA under GDPR
Makes video directly from text — no editing skills needed
No open price list — requires contact with sales
Best for: Swedish companies and marketing teams that want to produce a lot of brand video from text without editing skills.
No, HeyGen has no confirmed EU data storage: data is processed in a third country.
Is HeyGen covered by the CLOUD Act?
The vendor is based outside the EU. US companies are covered by the CLOUD Act regardless of server location; see the tool page for details.
What is needed to use HeyGen in a GDPR-safe way?
Sign a data processing agreement (DPA) if the tool processes personal data on your behalf, minimise the personal data you feed in, and check the vendor's sub-processors. See our DPA guide for the steps.
Our assessment is based on verified data about vendor, storage and certifications (2026). GDPR compliance also depends on how you use the tool. This is guidance, not legal advice. See How we review.
