The email pile is where AI saves the most time in silence. You write three support words, AI turns them into a finished response in the right tone, and you edit in ten seconds instead of formulating from scratch. ChatGPT and Gemini are enough for free; Copilot embeds it directly in Outlook if you already run Microsoft 365; Copy.ai is sharp when the emails are salesy. The downside is uniformity: let everything go through AI and your emails start to sound like everyone else's. Use it for drafts, not for your voice. This is how we rank them.
Writes quotes, emails and customer replies in seconds. The free version goes a long way for everyday use; the downside is that data is stored in the USA unless you have an Enterprise or Edu plan with EU data residency.
The free version is enough for most small businesses
Best in Swedish among the major AI tools
Data is stored in the USA on Free, Plus and Business plans; EU data storage is only available for Enterprise and Edu
Best for: Everyday tasks like email, text, ideas and research.
Google's answer to ChatGPT: free and built into Gmail and Docs if you use Google Workspace. Equally sharp in Swedish, but sometimes answers a little too cautiously.
Free to use
Built into Gmail, Docs and the rest of Google Workspace
Data stored in USA in the free version
Best for: Those who already work in Gmail and Google Docs.
Outside EUWritingFrom approx 220 SEK/monthEU data storage ✓ISO 27001
Microsoft's AI built into Word, Excel and Outlook. Makes sense if the company already uses Microsoft 365; otherwise an expensive add-on for features you rarely use.
Built directly into Word, Excel and Outlook
EU data storage via Microsoft 365
Expensive add-on, around SEK 220/month per user
Best for: Companies that already live in Microsoft 365.
Writes product descriptions, headlines and sales emails non-stop. Good for volume, but the free tier has now been removed and the texts need your polishing.
Fast when you need many texts
Sharp at headlines and product descriptions
The free tier has effectively been removed (from approx. SEK 290/month)
Best for: Sales copy and content that needs to be produced in volume.
Will the recipient notice the email is AI-written?
If you don't edit, yes. The text becomes generic. A personal sentence at the end is usually enough to make it sound like you again.
Can AI reply to emails fully automatically?
The tools suggest replies, but automatic sending without review is not recommended. Always read through before you hit send. A wrong AI answer costs more trust than it saves time.
