A quote that takes an hour to write can be reduced to ten minutes by AI: you paste the customer's request and get a structured proposal in the right tone back – provided you feed it your own figures and terms, because otherwise it makes them up. ChatGPT and Google Gemini do it for free and are enough for most. Microsoft Copilot is worth the money only if the quote will live in Word anyway. Always read through price and delivery time before sending – you are the one signing, not the AI.
Writes quotes, emails and customer replies in seconds. The free version covers most everyday needs; the downside is that data is stored in the USA unless you have an Enterprise or Edu plan with EU data residency.
The free version is enough for most small businesses
Best in Swedish among the major AI tools
Data is stored in the USA on Free, Plus and Business plans; EU data storage is only available for Enterprise and Edu
Best for: Everyday tasks like email, text, ideas and research.
Google's answer to ChatGPT: free and built into Gmail and Docs if you use Google Workspace. Just as strong in Swedish, but sometimes answers a little too cautiously.
Free to use
Built into Gmail, Docs and the rest of Google Workspace
In the free version, the data ends up with Google in the USA
Best for: Those who already work in Gmail and Google Docs.
France's answer to ChatGPT: the AI chat Le Chat from Mistral AI in Paris, one of the few European models in the top class. Data is stored within the EU, with a GDPR data processing addendum and certifications for SOC 2 Type II as well as ISO 27001 and 27701. A free tier is available to start with.
European model in the top class, developed by Mistral AI in Paris.
Data storage within the EU, with a GDPR processing addendum and certifications for SOC 2 Type II as well as ISO 27001/27701.
Does not quite reach the level of the largest American models.
Best for: A Swedish consultant or agency that wants a powerful AI chat for quotes and emails without handing data to an American provider.
Outside EUWritingFrom approx 220 SEK/monthEU data storage ✓ISO 27001
Microsoft's AI built into Word, Excel and Outlook. Makes sense if the company already uses Microsoft 365; otherwise an expensive add-on for features you rarely use.
Built directly into Word, Excel and Outlook
EU data storage via Microsoft 365
Expensive add-on, from approx. SEK 170/month per user
Best for: Companies that already live in Microsoft 365.
It writes the structure and language, but the prices must come from you. See it as a quick draft engine, not a salesperson who knows your margin.
Does AI understand Swedish business terms?
ChatGPT and Gemini handle Swedish well when writing quotes. Double-check industry-specific words the first few times before you trust them blindly.
Is it safe to paste customer details?
Avoid personal identity numbers and sensitive data in free tools that store data in the USA. Stick to company names and needs, and you'll be on the safe side.
