A quotation that takes an hour to write can be reduced to ten minutes by AI: you paste the customer's request and get a structured proposal in the right tone back. ChatGPT and Google Gemini do it for free and are enough for most. Microsoft Copilot is worth the money only if the quotation will live in Word anyway. The catch: AI makes up numbers and terms if you don't feed it your own. Always read through price and delivery time before sending. Here they are ranked by how useful they actually are for a Swedish small business owner.
Writes quotes, emails and customer replies in seconds. The free version goes a long way for everyday use; the downside is that data is stored in the USA unless you have an Enterprise or Edu plan with EU data residency.
The free version is enough for most small businesses
Best in Swedish among the major AI tools
Data is stored in the USA on Free, Plus and Business plans; EU data storage is only available for Enterprise and Edu
Best for: Everyday tasks like email, text, ideas and research.
Google's answer to ChatGPT: free and built into Gmail and Docs if you use Google Workspace. Equally sharp in Swedish, but sometimes answers a little too cautiously.
Free to use
Built into Gmail, Docs and the rest of Google Workspace
Data stored in USA in the free version
Best for: Those who already work in Gmail and Google Docs.
Outside EUWritingFrom approx 220 SEK/monthEU data storage ✓ISO 27001
Microsoft's AI built into Word, Excel and Outlook. Makes sense if the company already uses Microsoft 365; otherwise an expensive add-on for features you rarely use.
Built directly into Word, Excel and Outlook
EU data storage via Microsoft 365
Expensive add-on, around SEK 220/month per user
Best for: Companies that already live in Microsoft 365.
