Short answer: HeyGen is popular but controlled from outside the EU. If you want video with data under European jurisdiction, 2 reviewed alternatives are listed below (1 Swedish), ranked by our score, not by who pays us.
AI avatar videos and dubbing to other languages. HeyGen is American and stores data in the USA, so consider GDPR before entering personal data or customer material.
Simple avatar video
Good dubbing
Expensive for volume
Best for: Quick avatar videos and dubbing when the GDPR situation is acceptable for your content.
Swedish platform that automatically makes videos from text — you enter your content and get a finished, brand-adapted video. The catch: no open price plans, everything is quote/demo based, and it targets companies rather than one-person businesses.
Swedish company in Stockholm with standard DPA under GDPR
Makes video directly from text — no editing skills needed
No open price list — requires contact with sales
Best for: Swedish companies and marketing teams that want to produce a lot of brand video from text without editing skills.
Check that you can export your data (the EU Data Act now gives you the right to switch cloud services with a maximum 2-month notice), set up the new tool in parallel and move gradually.
Remember: the Data Act gives you a legal right to get your data out and switch cloud services, with a maximum 2-month notice period.
Common questions
Why switch from HeyGen?
HeyGen is controlled from a country outside the EU. For non-sensitive use this is rarely a problem, but for customer data, personal data or the public sector a Swedish or European vendor means simpler GDPR work and no CLOUD Act exposure through ownership.
Are there Swedish alternatives to HeyGen?
Yes, 1 of the alternatives below are Swedish. The rest are EU/EEA-based.
Are the alternatives as good?
It depends on your needs. We rank them by our overall score below. Some match HeyGen feature for feature, others trade depth for data sovereignty. Read each review.
Ratings and labels are based on our verified data, see How we review. Some links are affiliate links; that never affects ranking.